Primary Features Email Email Marketing
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Email Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Furthermore, there’s no magic to Go through to contact support – related phone number and email details may be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. Email Email Marketing
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a big time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you collected the data you are importing. If your listing is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Email Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should appear at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the Increase of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information onto one dashboard (which you can then use to drill down to specifics). Email Email Marketing
A Great feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an ideal world you would just be Able to select the applicable segments and send the message to those three classes. With Aweber however – that is not possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on if this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: Email Email Marketing
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s more affordable than several similar solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, together with the option to import a wide assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and apps.
It comes with a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, a number of the competing products are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which you can send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Email Email Marketing