Description of Getresponse Email Drip Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Email Drip Marketing Software
Import and host a mailing list and also capture data on it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I’ve found it to be a small mixed bag (less of a fantastic thing). A number of the live chat service I have received was excellent, and I have not had to wait too long to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to that you get on the day. Email Drip Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you shipped and put them in a segment of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point to get a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Email Drip Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message in the company; a week later they could get a discount deal for some of your products or services; three months after they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
completed trades / goals
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make a user journey which can be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Email Drip Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Email Drip Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form ;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of the communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can do on the automation aspect is impressive. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you believe that you can link it in using a built-in CRM tool (more on that in a minute ). Email Drip Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I want). Email Drip Marketing Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful tool – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to to 1000. It would be useful if that could be increased a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Drip Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of mails per month to, you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database but on how many emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free accounts for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Email Drip Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all round’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst supplying just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Drip Marketing Software