Description of Getresponse Email Direct Marketing Software Program
Getresponse is primarily an email Advertising program Which Allows you to: Email Direct Marketing Software Program
Import and host a mailing list and also capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but once I’ve I have found it for a small mixed bag (less of a good thing). Some of the live chat support I have received has been outstanding, and I haven’t needed to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get on the day. Email Direct Marketing Software Program
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you shipped and set them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be made in this region. Email Direct Marketing Software Program
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the business; a week later they could receive a discount offer for some of your goods or services; three months later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
completed trades / goals
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Email Direct Marketing Software Program
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Direct Marketing Software Program
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to do mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website they finished a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and based on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For instance, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you consider you could connect it in with a built in CRM tool (more on this in a moment). Email Direct Marketing Software Program
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it is accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I have not struck on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is better for verifying that the folks subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse to a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I want). Email Direct Marketing Software Program
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a helpful instrument – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if that could be raised a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Email Direct Marketing Software Program
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this functionality is not available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses on your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you might find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on how many emails you send per month too. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users with a small number of records (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Email Direct Marketing Software Program
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture types also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The discounts you get when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Direct Marketing Software Program