Description of Getresponse Email Direct Marketing Software Free Download
Getresponse is primarily an email marketing program Which Allows you to: Email Direct Marketing Software Free Download
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it very frequently (a good thing) but once I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was outstanding, and I have not needed to wait too long to chat with an agent; the email service less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to who you get daily. Email Direct Marketing Software Free Download
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click one of your readers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point for a template and then edit it until you are happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Email Direct Marketing Software Free Download
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in your business; a week later they can get a discount offer for a number of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
completed trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Email Direct Marketing Software Free Download
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Direct Marketing Software Free Download
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your website they finished a form on;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is impressive. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in with a built-in CRM tool (more about this in a moment). Email Direct Marketing Software Free Download
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the company’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in process is best for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Email Direct Marketing Software Free Download
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a helpful tool – it is just that the implementation of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to 1000. It would be useful if this could be increased a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Direct Marketing Software Free Download
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send a month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Direct Marketing Software Free Download
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all round’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Direct Marketing Software Free Download