Description of Getresponse Email Direct
Getresponse is primarily an email marketing program Which Allows you to: Email Direct
Import and host a mailing list and capture data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very often (a good thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of companies, I expect it often boils down to who you get on the day. Email Direct
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and set them in a section of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point to get a template and then edit it before you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Email Direct
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in the business; a week after they could get a discount deal for a number of your products or services; 3 months later they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual journey that can be customised to the nth degree.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Email Direct
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Email Direct
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days later;
and based on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication from the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is remarkable. I’m optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, especially once you believe you could link it in with a built in CRM tool (more about this in a moment). Email Direct
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your record. A dual opt-in procedure is best for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Email Direct
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a useful instrument – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Direct
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – this performance isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on the number of emails you send a month also. If you’re happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a few records (but these do not supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Email Direct
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying for a couple of decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Direct