Description of Getresponse Email Design Software For Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Email Design Software For Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you then you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have not had to use it very often (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I have not had to wait too much time to chat with an agent; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to that you get on the day. Email Design Software For Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and set them in a section of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and period your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this area. Email Design Software For Marketing
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the company; a week after they could receive a discount offer for a number of your goods or services; 3 weeks after they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed transactions / goals
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and upward. Email Design Software For Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email Design Software For Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built-in CRM tool (more about this in a minute ). Email Design Software For Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is best for verifying the people subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising just email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the webpages I want). Email Design Software For Marketing
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a bit tricky at times).
One place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful tool – it’s only that the execution of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Design Software For Marketing
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails each month to, you might find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on the number of emails you send a month also. If you are delighted to limit the amount of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users that have a few records (but these don’t supply the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Design Software For Marketing
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Design Software For Marketing