Primary Capabilities Email Comms
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps Email Comms
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Proceed through to contact support – relevant phone number and email details may be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of coding your own too. Email Comms
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the site – this is a big time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the information you are importing. If your list is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Comms
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side it is very easy To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to look at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you are sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few different variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back over the next few months, but if you think you’re likely to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on a single dashboard (which you can then use to drill down to particulars ). Email Comms
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different options. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a dealership having a mailing list containing a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an Perfect world you’d just be Able to select the relevant segments and send the message to all those three groups. With Aweber however – this isn’t possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the air; so finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with an actual person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Email Comms
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it is cheaper than several similar options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It has good export performance, with the choice to import a wide range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a little email database, several of the competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Email Comms