Main Capabilities Email Campaign
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party programs Email Campaign
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to get service – related phone number and email details can be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Email Campaign
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you collected the information you’re importing. If your list is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Email Campaign
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should look at other goods, especially Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back during the upcoming few months, but if you believe you are likely to want this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, such as
the growth of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (that you can then use to drill down to particulars ). Email Campaign
A nice feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you basically have to visit a’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a dealership having a mailing list comprising a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an Perfect world you’d just be Able to select the applicable segments and send the message to all those 3 classes. With Aweber however – this isn’t possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; so finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of utilizing it: Email Campaign
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it’s cheaper than several comparable options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import performance, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, several of the competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they limit the amount of e-newsletters which you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Email Campaign