Primary Features Email Blast Website
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party apps Email Blast Website
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own also. Email Blast Website
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Email Blast Website
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you’re likely to need this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, including
the Increase of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (that you can then use to drill down to particulars ). Email Blast Website
A Great feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for some subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to those three groups. With Aweber however – that isn’t possible. You’d need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The primary Facets of the product That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to speak with a real human being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Email Blast Website
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than several comparable options.
It lets you choose whether to subscribe people to your list on a single or double click basis.
It’s good export performance, with the choice to import a wide range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may like is that all of attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, several of these competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Email Blast Website