Background Email Blast Marketing
If I asked you to name an email Marketing tool, what would you say? Email Blast Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the identical big players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Blast Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, company size, record size and even the type of content you plan to send.
Then, you need to verify your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a fantastic match for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow Exactly the same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Kinds of content to your email, including videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your groups or sections.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Blast Marketing
Managing Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can also blend Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we’ll get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Email Blast Marketing
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, for example most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to meet their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less efficient…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with all the pages on your site.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Email Blast Marketing
The cost of MailerLite is one of the tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing alternative for those starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this rivalry generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you’re ready to pay yearly, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the very few email marketing tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Email Blast Marketing