Main Capabilities Email Blast Marketing
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third party programs Email Blast Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own too. Email Blast Marketing
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite A few of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the information you are importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Email Blast Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably should look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the next few months, but if you believe you’re likely to want this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in one place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Email Blast Marketing
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for some readers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a car dealer with a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to all those 3 classes. With Aweber however – that isn’t possible. You’d have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; therefore finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to speak with a real human being on a real phone line about your issue ).
Additionally, it’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of using it: Email Blast Marketing
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.
That said, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you have a little email database, several of these competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they limit the amount of e-newsletters which you can send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Email Blast Marketing