Primary Features Email Autoresponder Systems
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Email Autoresponder Systems
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Email Autoresponder Systems
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. In Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this is a large time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, you will find quite A few of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the data you are importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, at Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Autoresponder Systems
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you think you are likely to want this functionality urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
that the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to get more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Email Autoresponder Systems
A nice feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with other options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to some’handle subscribers’ section, search for some subscribers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a dealership having a mailing list containing a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an Perfect world you’d just be Able to choose the applicable segments and send the message to those three groups. With Aweber however – that isn’t possible. You would have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of using it: Email Autoresponder Systems
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it’s cheaper than many comparable options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import performance, together with the option to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may like is that all attributes are available on all plans – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we’ll see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you have a small email database, a number of the competing goods are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Email Autoresponder Systems