Description of Getresponse Email Autoresponder Software
Getresponse is primarily an email Advertising app that allows you to: Email Autoresponder Software
Import and host a mailing list and also catch data on it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very often (a good thing) but when I have I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I have received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get daily. Email Autoresponder Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and edit it before you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Email Autoresponder Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message from your company; a week later they could get a discount deal for some of your products or services; three weeks later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you make an individual journey that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ plan and up. Email Autoresponder Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was before its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Autoresponder Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could perform on the automation side is remarkable. I am hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially when you consider you could connect it in with a built-in CRM tool (more about this in a moment). Email Autoresponder Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Email Autoresponder Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a useful tool – it is only that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Email Autoresponder Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses on your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users that have a small number of records (but these do not supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Autoresponder Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all round’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for one or two decades of support are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Autoresponder Software