Primary Capabilities Email Autoresponder Software
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Email Autoresponder Software
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details may be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Email Autoresponder Software
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of these to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Email Autoresponder Software
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you believe you’re going to want this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, including
the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Email Autoresponder Software
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers an adequate selection of integrations with different options. You will find more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber though – this isn’t possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Email Autoresponder Software
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than many comparable options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It’s good export performance, together with the choice to import a broad range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party tools and programs.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all features are available on all plans – unlike some competing goods you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, several of the competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters that it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Email Autoresponder Software