Main Features Email Autoresponder Service
Aweber provides you with all the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party programs Email Autoresponder Service
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Email Autoresponder Service
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions about how you collected the data you are importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Email Autoresponder Service
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the upcoming few months, but if you think you are likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to get more of an overview of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of their reporting information onto a single dashboard (that you can then use to drill down to particulars ). Email Autoresponder Service
A Great feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you basically have to go to some’handle subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership having a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d just be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this isn’t possible. You would need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you can speak with a real person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of utilizing it: Email Autoresponder Service
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – although not the most expensive product of its type on the market, it is more affordable than many similar options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It has good import performance, together with the choice to import a broad assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It comes with a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may enjoy is that all features are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of the competing goods are better value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined previously, but they limit the number of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Email Autoresponder Service