Main Capabilities Email Autoresponder Gmail
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third party apps Email Autoresponder Gmail
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no magic to Proceed through to get support – relevant phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own too. Email Autoresponder Gmail
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the data you are importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Email Autoresponder Gmail
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you believe you’re likely to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
that the growth of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to get more of an summary of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Email Autoresponder Gmail
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a car dealer having a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this isn’t possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual human being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of utilizing it: Email Autoresponder Gmail
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it’s cheaper than several comparable options.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, with the choice to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a little email database, several of these competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Email Autoresponder Gmail