Primary Capabilities Email Autoresponder Examples
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Email Autoresponder Examples
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Furthermore, there’s no magic to Go through to contact service – related phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own too. Email Autoresponder Examples
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the information you’re importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Autoresponder Examples
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To set up follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should appear at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you are likely to want this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting information onto a single dashboard (which you can then use to drill down to specifics). Email Autoresponder Examples
A nice feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those three classes. With Aweber though – this isn’t possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to an actual person being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Email Autoresponder Examples
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than many similar options.
It lets you select whether to join people to your list on a single or double click basis.
It’s good export performance, together with the option to import a wide assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all programs – unlike any competing goods you do not have to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a small email database, a number of the competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Email Autoresponder Examples