Main Capabilities Email Autoresponder Copywriter
Aweber provides you with all the Following key features:
the ability to import / server an email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party programs Email Autoresponder Copywriter
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Furthermore, there’s no magic to Go through to contact service – related phone number and email details can be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Email Autoresponder Copywriter
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a big time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more reliably across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the information you are importing. If your listing is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of example, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Email Autoresponder Copywriter
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side it is very easy To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you believe you’re likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (that you can then use to drill down to specifics). Email Autoresponder Copywriter
A Great feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for a number of subscribers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership with a mailing list comprising a field called’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber however – this isn’t possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to talk to an actual person being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of utilizing it: Email Autoresponder Copywriter
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it is more affordable than several comparable options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you’ve got a little email database, several of these competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Email Autoresponder Copywriter