Primary Capabilities Email Autoresponder Comparison
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third-party programs Email Autoresponder Comparison
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Email Autoresponder Comparison
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the information you are importing. If your list is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Email Autoresponder Comparison
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you think you are likely to need this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
that the Increase of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Appear to be able to get more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting information on one dashboard (that you can then use to drill down to particulars ). Email Autoresponder Comparison
A Great feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers a decent selection of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising choice for a lot of apps), but you shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for some readers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a dealership with a mailing list comprising a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to all those 3 classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to a real person being on an actual phone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Email Autoresponder Comparison
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its kind out there, it’s more affordable than many similar solutions.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good export performance, with the option to import a broad range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all of features are available on all programs – unlike any competing products you don’t need to be on more costly plans to unlock specific performance.
That said, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you’ve got a little email database, several of these competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined above, but they limit the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Email Autoresponder Comparison