Description of Getresponse Email Automation Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Email Automation Marketing Software
Import and host a mailing list and catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was excellent, and I have not had to wait too much time to talk to a broker; the email support less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to that you get daily. Email Automation Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you shipped and set them in a segment of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point for a template and then edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be created in this area. Email Automation Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message in the company; a week later they could get a discount offer for a number of your goods or services; 3 weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
finished transactions / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that may be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Email Automation Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Email Automation Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can perform on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in using a built in CRM tool (more about that in a minute ). Email Automation Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s term for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A double opt-in procedure is better for verifying the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I need ). Email Automation Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s just that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Email Automation Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this performance is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails per month to, you’ll find that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on the number of emails you send per month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a few records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Automation Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more functionality as them.
The reductions you get when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Automation Marketing Software