Intro Email And Text Message Marketing
If I asked you to name an email Marketing instrument, what would you say? Email And Text Message Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same big players for the last decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email And Text Message Marketing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, company size, record size and even the type of material you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they can email you a confirmation link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you are a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of articles to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email And Text Message Marketing
Managing Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get to in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together based on a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much to the form Things here since I have an entire section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Email And Text Message Marketing
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great base to work from if, for example most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see precisely how your subscribers interacted with your mails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their needs.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an action, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply not as efficient…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email And Text Message Marketing
The Price of MailerLite is undoubtedly among the tools biggest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it is still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at around half of the Price of the competition generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you’re willing to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those very few marketing tools The (very crowded) industry in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email And Text Message Marketing