Description of Getresponse Email And Text Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Email And Text Marketing Software
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it very often (a fantastic thing) but when I have I have found it for a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I have not had to wait too long to chat with an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get daily. Email And Text Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you shipped and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you could click one of your readers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good beginning point for a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Email And Text Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message in your company; a week later they could receive a discount deal for some of your goods or services; 3 months after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to create an individual travel which can be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Email And Text Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 per month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Email And Text Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website they finished a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it could perform on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you consider that you can link it in using a built-in CRM tool (more about that in a moment). Email And Text Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is best for verifying the people subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to a growth-hacking instrument called Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I need ). Email And Text Marketing Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful tool – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it would help potential users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email And Text Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – this functionality is not available at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your own database but on how many emails you send per month too. If you are happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a small number of records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email And Text Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for a couple of years of support are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email And Text Marketing Software