Description of Getresponse Email And Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Email And Marketing Software
Import and host a mailing list and capture data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very often (a good thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). A number of the live chat service I have received has been excellent, and I haven’t needed to wait too long to talk to a broker; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to who you get on the day. Email And Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and put them in a segment of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your own HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point to get a template and edit it until you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this region. Email And Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from your business; a week later they could receive a discount offer for a number of your goods or services; three months later they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished trades / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create an individual travel which can be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Email And Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Email And Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they completed a form on;
you can then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation side is remarkable. I’m optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially once you consider you could link it in with a built in CRM tool (more about that in a moment). Email And Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the organization’s word for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Email And Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a helpful instrument – it’s only that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to 1000. It would be useful if that could be increased a little, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email And Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – that performance is not accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on the number of emails you send a month also. If you are happy to set a limit on the number of mails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email And Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that delivers this’all round’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying for one or two years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email And Marketing Software