Description of Getresponse Elite Email
Getresponse is primarily an email marketing app that allows you to: Elite Email
Import and host a mailing list and catch data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service .
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to who you get on the day. Elite Email
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and set them in a section of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good starting point to get a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Elite Email
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the company; a week after they can get a discount deal for a number of your products or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create an individual travel which may be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Elite Email
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, but quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Elite Email
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and back into your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site that they finished a form ;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Elite Email
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the company’s word for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your list. A double opt-in process is better for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I want). Elite Email
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Elite Email
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that performance isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails per month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database but on the number of emails you send per month too. If you’re delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Elite Email
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying for one or two years of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to test all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Elite Email