Primary Capabilities Effective Autoresponder Messages
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party apps Effective Autoresponder Messages
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details may be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of coding your own also. Effective Autoresponder Messages
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can use this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and display more reliably across email customers – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the information you are importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
However, I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For example, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Effective Autoresponder Messages
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back during the upcoming few months, but if you believe you’re likely to need this functionality urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, including
that the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an overview of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (which you can then use to drill down to specifics). Effective Autoresponder Messages
A nice feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a dealership with a mailing list comprising a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those 3 groups. With Aweber however – this isn’t possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you are able to talk to a real person being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Effective Autoresponder Messages
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many similar options.
It enables you to choose whether to join people to your list on a single or double opt-in basis.
It’s good import functionality, with the option to import a wide range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and programs.
It includes an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all programs – unlike some competing products you do not have to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you’ve got a little email database, several of these competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Effective Autoresponder Messages