Description of Getresponse Ecommerce Marketing Automation Ecommerce Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Ecommerce Marketing Automation Ecommerce Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you these two channels – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I have received has been outstanding, and I have not had to wait too much time to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of businesses, I expect it boils down to who you get on the day. Ecommerce Marketing Automation Ecommerce Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter that you shipped and put them in a segment of readers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and period your future mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click on one of your readers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point to get a template and then edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Ecommerce Marketing Automation Ecommerce Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for a number of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
completed transactions / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create a user journey that can be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Ecommerce Marketing Automation Ecommerce Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Ecommerce Marketing Automation Ecommerce Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and back to your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline period a few days later;
and based on the action they took in regards to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of the communication from the contact’s history. There is currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it could perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you consider you could link it in using a built in CRM tool (more on that in a moment). Ecommerce Marketing Automation Ecommerce Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but assuming it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in process is better for verifying the folks subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I want). Ecommerce Marketing Automation Ecommerce Email Marketing Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful instrument – it is just that the execution of it might be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Ecommerce Marketing Automation Ecommerce Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not available at all on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses onto your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails per month to, you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on the number of emails you send a month also. If you are delighted to limit the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users with a few documents (but these don’t supply the full range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Ecommerce Marketing Automation Ecommerce Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of decades of support are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Ecommerce Marketing Automation Ecommerce Email Marketing Software