Introduction Ecircle Email Marketing
When I asked you to name an email Marketing instrument, what would you say? Ecircle Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Ecircle Email Marketing
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, list size and also the type of material you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added options, most of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your classes or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Ecircle Email Marketing
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most important facets of any email marketing software now.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get to in a moment — and they have no value aside from what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Things here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on point. Ecircle Email Marketing
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your own branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than enough to fulfill their demands.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Ecircle Email Marketing
The Price of MailerLite is one of those tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an amazing option for those starting out.
And what about the top programs?
It ends up, at around half of the Price of the competition generally, MailerLite is by far among the least expensive options available on the market. Plus, if you are willing to pay yearly, you are also able to get a much greater discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the few advertising tools The (very crowded) industry in recent decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Ecircle Email Marketing