Main Capabilities Ecircle
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third party programs Ecircle
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Additionally, there’s no magic to Proceed through to contact service – relevant phone number and email details can be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of coding your own too. Ecircle
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions about how you collected the information you are importing. If your listing is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Ecircle
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side it is very easy To set up follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the next few months, but if you think you’re likely to need this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, such as
the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to get more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on one dashboard (which you can then use to drill down to specifics). Ecircle
A nice feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides a decent range of integrations with other options. There are more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a car dealer with a mailing list containing a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those 3 classes. With Aweber though – this isn’t possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; so finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to speak with a real human being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Ecircle
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is cheaper than several comparable options.
It enables you to select whether to join people to your listing on a single or double click basis.
It has good import functionality, with the choice to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may like is that all attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons don’t actually apply to very small lists however – if you have a small email database, a number of these competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Ecircle