Primary Capabilities Echo Mail
Aweber provides you with the Following key features:
the capacity to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party programs Echo Mail
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Echo Mail
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. In Aweber, this is called’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you collected the information you are importing. If your listing is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Echo Mail
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very easy To install follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably should look at other goods, especially Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re going to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (which you can then use to drill down to particulars ). Echo Mail
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with other solutions. There are more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the sections – you essentially have to go to some’handle subscribers’ section, search for some readers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber however – that is not possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here is a brief breakdown of the important pros and cons of utilizing it: Echo Mail
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several similar solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export functionality, together with the choice to import a wide assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all plans – unlike any competing products you don’t have to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a small email database, several of these competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they restrict the number of e-newsletters which you can send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Echo Mail