Description of Getresponse Easy Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Easy Email Marketing
Import and host a mailing list and also catch data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I’ve I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received was excellent, and I have not needed to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get on the day. Easy Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click on one of your readers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point for a template and then edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Easy Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the business; a week after they can get a discount deal for some of your goods or services; 3 weeks after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
finished trades / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Easy Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, although the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape mode. Easy Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your website they finished a form on;
you could then send them a automated email tailored to that pipeline period a few days later;
and dependent on the action they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you believe that you can connect it in with a built in CRM tool (more on this in a minute ). Easy Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I need ). Easy Email Marketing
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and transfer them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful instrument – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be good if this could be raised a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Easy Email Marketing
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on how many emails you send per month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Easy Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that offers this’all around’ proposal, and it’s what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying for one or two years of service are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Easy Email Marketing