Main Features Easy Email Marketing
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Easy Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no magic to Proceed through to contact support – relevant phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of coding your own too. Easy Email Marketing
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this purpose.
On the plus side, you will find quite A few of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Easy Email Marketing
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side it is very Straightforward To set up follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you believe you’re likely to need this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, such as
the growth of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to get more of an summary of information in 1 spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (that you can then use to drill down to specifics). Easy Email Marketing
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you basically have to go to a’handle subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a dealership having a mailing list comprising a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d only be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this isn’t possible. You would need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Easy Email Marketing
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is more affordable than many similar options.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good import performance, with the option to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party applications and programs.
It includes a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all of features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a small email database, several of the competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Easy Email Marketing