Description of Getresponse Easiest Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Easiest Email Marketing Software
Import and host a mailing list and capture data onto it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it quite often (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received has been outstanding, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to that you get daily. Easiest Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and set them in a segment of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Easiest Email Marketing Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signs up to your mailing list, they receive a welcome message in the business; a week after they can receive a discount deal for a number of your products or services; three weeks later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey which may be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Easiest Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Easiest Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it could do on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in using a built-in CRM tool (more on this in a moment). Easiest Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to take the company’s term for this, but supposing it is true, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Easiest Email Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful tool – it is just that the implementation of it could be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it would help potential users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Easiest Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send a month too. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users with a few records (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Easiest Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all round’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Easiest Email Marketing Software