Description of Getresponse Easiest Email Marketing
Getresponse is primarily an email Advertising app that allows you to: Easiest Email Marketing
Import and host a mailing list and also capture data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I have not needed to wait too long to talk to a broker; the email support .
Some of the comments I have from our readers will indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it boils down to who you get daily. Easiest Email Marketing
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter that you sent and put them in a segment of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you can click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point to get a template and edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Easiest Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message in your business; a week later they could get a discount offer for some of your products or services; 3 months after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Easiest Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Easiest Email Marketing
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form on;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication in the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you believe you could link it in using a built in CRM tool (more on this in a minute ). Easiest Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it’s true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A double opt-in procedure is better for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the webpages I want). Easiest Email Marketing
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful instrument – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers you can send to to 1000. It would be good if this could be raised a little, as it would help potential users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Easiest Email Marketing
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this functionality is not available at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails each month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on the number of emails you send a month also. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a small number of records (but these do not offer the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Easiest Email Marketing
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can test all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a little confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page addition does not let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Easiest Email Marketing