Main Features E Platform Marketing
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps E Platform Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of coding your own too. E Platform Marketing
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this function.
On the other hand, there are quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you collected the information you’re importing. If your listing is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. E Platform Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand It’s very easy To set up follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you believe you’re going to want this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
the growth of lists over the years
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting data on one dashboard (that you can then use to drill down to particulars ). E Platform Marketing
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you create the segments – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a dealership with a mailing list comprising a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber though – this is not possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with an actual human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: E Platform Marketing
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than many similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a broad range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may enjoy is that all features are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a little email database, several of these competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. E Platform Marketing