Intro E Newsletter Services
If I asked you to name an email Marketing tool, what could you say? E Newsletter Services
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking E Newsletter Services
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, record size and even the type of material you plan to send.
Then, you need to verify your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your classes or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? E Newsletter Services
Managing Your Subscribers
Having granular control over your readers is arguably one of The most important aspects of any email marketing program now.
Because highly personalized campaigns are necessary if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we will get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors together based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Things here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. E Newsletter Services
If you’re not impressed by what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic base to work from if, like most of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to meet their demands.
What’s email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. E Newsletter Services
The cost of MailerLite is undoubtedly among the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing alternative for anyone starting out.
And what about the premium programs?
It ends up, at approximately half the Cost of this competition generally, MailerLite is by far one of the cheapest options on the market. Plus, if you are ready to pay annually, you can also get a much greater discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. E Newsletter Services