Description of Getresponse Drip Vs Getresponse
Getresponse is primarily an email Advertising program Which Allows you to: Drip Vs Getresponse
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I’ve I have found it to be a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received has been outstanding, and I haven’t needed to wait too much time to chat with an agent; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of companies, I expect it boils down to that you get daily. Drip Vs Getresponse
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and set them in a section of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and period your future mailouts according to this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point to get a template and edit it before you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be made in this area. Drip Vs Getresponse
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message from the business; a week after they could get a discount deal for some of your products or services; three weeks later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed trades / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier plans – the’Guru’ plan and up. Drip Vs Getresponse
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape mode. Drip Vs Getresponse
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form ;
you can then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you consider you could link it in using a built in CRM tool (more on this in a minute ). Drip Vs Getresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of readers on your record. A dual opt-in procedure is best for verifying the people subscribing to your record are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Drip Vs Getresponse
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful instrument – it is only that the execution of it could be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it limits the number of readers it is possible to send to to 1000. It would be useful if that could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Drip Vs Getresponse
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – this functionality isn’t available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send per month too. If you are happy to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users with a small number of records (but these do not supply the entire assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Drip Vs Getresponse
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Drip Vs Getresponse