Description of Getresponse Drip Email Marketing Automation Software
Getresponse is primarily an email Advertising app that allows you to: Drip Email Marketing Automation Software
Import and host a mailing list and catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you these two stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very often (a good thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to that you get daily. Drip Email Marketing Automation Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and put them in a section of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it until you’re happy with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this area. Drip Email Marketing Automation Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your company; a week after they could receive a discount deal for some of your products or services; three months later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
finished transactions / goals
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you create a user travel which can be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Drip Email Marketing Automation Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that could only be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Drip Email Marketing Automation Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website that they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication from the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more on that in a minute ). Drip Email Marketing Automation Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the company’s term for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems using the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of readers on your record. A dual opt-in procedure is better for verifying the folks subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I need ). Drip Email Marketing Automation Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful instrument – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Drip Email Marketing Automation Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance is not available whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly high number of email addresses on your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database however on the number of emails you send per month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users that have a few records (but these do not offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Drip Email Marketing Automation Software
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposition, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more performance as them.
The reductions you get when paying for a couple of years of support are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Drip Email Marketing Automation Software