Main Capabilities Drip Autoresponder
Aweber provides you with the Following key features:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party apps Drip Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own also. Drip Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can use this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I believe there’s definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Drip Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably need to look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you think you’re going to want this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to specifics). Drip Autoresponder
A nice feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for some readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to those 3 groups. With Aweber though – this is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to speak with a real person being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Drip Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than several comparable options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, together with the choice to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of these competing goods are better value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Drip Autoresponder