When I asked you to name an email Marketing tool, what could you say? Dotmailer
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising has been Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Dotmailer
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, list size and even the kind of content you plan to send.
Then, You Have to verify your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Dotmailer
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — that we’ll get into in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Stuff here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Dotmailer
If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users .
Last but certainly not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as simple to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to meet their needs.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a conditional split, or an action, like moving a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Dotmailer
The Price of MailerLite is among those tools largest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium programs?
It turns out, at around half of the Price of this competition generally, MailerLite is undoubtedly one of the least expensive options on the industry. Additionally, if you are ready to pay yearly, you are also able to get a much greater discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few advertising tools to interrupt The (very crowded) industry in recent years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Dotmailer