Description of Getresponse Dotmailer
Getresponse is primarily an email Advertising app that allows you to: Dotmailer
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it quite often (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was outstanding, and I haven’t had to wait too long to talk to an agent; the email service .
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Dotmailer
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and put them in a section of readers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Dotmailer
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from your business; a week after they could receive a discount deal for a number of your goods or services; 3 weeks later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and up. Dotmailer
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Dotmailer
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of the communication in the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can do on the automation side is impressive. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Dotmailer
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your site. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I want). Dotmailer
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful instrument – it’s just that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Dotmailer
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this performance isn’t accessible at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses on your database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on the number of emails you send a month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users that have a few documents (but these don’t offer the full range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Dotmailer
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more performance as them.
The reductions you get when paying for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Dotmailer