Introduction Does Mass Email Marketing Work
If I asked you to name an email Marketing instrument, what could you say? Does Mass Email Marketing Work
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the same large players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Does Mass Email Marketing Work
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, business size, list size and even the type of material you intend to send.
Then, you need to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a fantastic match for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step process of a normal campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Does Mass Email Marketing Work
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can even blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we’ll get into in a moment — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the shape Things here since I have an entire section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. Does Mass Email Marketing Work
If you’re not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, for example the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an idea of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Does Mass Email Marketing Work
The cost of MailerLite is no doubt one of the tools largest Selling things, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at around half the Price of the rivalry on average, MailerLite is undoubtedly among the least expensive options on the market. Additionally, if you are ready to pay annually, you can also get a much greater discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few email advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Does Mass Email Marketing Work