Description of Getresponse Does Email Marketing Software Have Crm
Getresponse is primarily an email marketing program Which Allows you to: Does Email Marketing Software Have Crm
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it very often (a good thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received has been excellent, and I haven’t needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get daily. Does Email Marketing Software Have Crm
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and set them in a section of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point to get a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Does Email Marketing Software Have Crm
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message in the company; a week after they could receive a discount offer for a number of your goods or services; 3 months after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey that may be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the pricier plans – the’Pro’ plan and up. Does Email Marketing Software Have Crm
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very useful in this respect that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is employed in either portrait or landscape style. Does Email Marketing Software Have Crm
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site that they finished a form ;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication from the contact’s history. There is now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can do on the automation side is remarkable. I am hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe you could link it in with a built-in CRM tool (more about that in a minute ). Does Email Marketing Software Have Crm
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to need to choose the organization’s word for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Does Email Marketing Software Have Crm
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful tool – it is only that the execution of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Does Email Marketing Software Have Crm
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send a month too. If you are delighted to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Does Email Marketing Software Have Crm
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying for one or two decades of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Does Email Marketing Software Have Crm