Main Capabilities Does Aweber Work With WordPress
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Does Aweber Work With WordPress
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Additionally, there’s no magic to Go through to contact service – relevant phone number and email details may be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Does Aweber Work With WordPress
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the information you are importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see above).
However, I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Does Aweber Work With WordPress
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To install follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re likely to want this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, such as
that the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (that you can then use to drill down to specifics). Does Aweber Work With WordPress
A Great feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list comprising a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber though – this is not possible. You would need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Does Aweber Work With WordPress
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – although not the most expensive product of its type out there, it is more affordable than several similar options.
It lets you choose whether to join people to your listing on a single or double click basis.
It’s good import performance, with the option to import a wide assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists however – if you have a little email database, several of these competing products are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Does Aweber Work With WordPress