Description of Getresponse Do It Yourself Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Do It Yourself Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but when I’ve I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was excellent, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get daily. Do It Yourself Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter you shipped and put them in a segment of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your emails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and naturally there’s nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty simple to find a good starting point to get a template and edit it before you’re delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Do It Yourself Email Marketing Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signs up to your mailing list, they get a welcome message from the company; a week later they can receive a discount deal for a number of your products or services; 3 weeks later they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
finished trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual travel that can be customised to the nth degree.
To get a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and upward. Do It Yourself Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Do It Yourself Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, when you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it could do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you believe you could link it in with a built in CRM tool (more on this in a moment). Do It Yourself Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s term for this, but assuming it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in procedure is better for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I need ). Do It Yourself Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and move them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it’s just that the implementation of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be useful if this could be increased a bit, as it would help potential users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Do It Yourself Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that performance isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send a month also. If you’re delighted to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — notably Mailchimp – offer free account for users that have a few documents (but these do not offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Do It Yourself Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposition, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst supplying as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Do It Yourself Email Marketing Software