Background Do It Yourself Email Marketing
If I asked you to name an email Marketing tool, what would you say? Do It Yourself Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same big players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Do It Yourself Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, website, Business, address, company size, list size and even the type of content you intend to send.
Then, you need to confirm your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, most of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your classes or segments.
The tab also allows one To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Do It Yourself Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we will get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively based on a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can easily add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Things here since I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Do It Yourself Email Marketing
If you’re not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great foundation to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so you can get an concept of what it contains at a glance.
While this process may seem like A grind on paper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Do It Yourself Email Marketing
The cost of MailerLite is no doubt one of those tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the top plans?
It ends up, at around half the Cost of the competition generally, MailerLite is undoubtedly one of the least expensive options available on the market. Additionally, if you’re ready to pay yearly, you are also able to get an even better discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those very few marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Do It Yourself Email Marketing