Description of Getresponse Difference Between Marketing Automation & Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Difference Between Marketing Automation & Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it very often (a good thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). Some of those live chat service I have received has been outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to who you get on the day. Difference Between Marketing Automation & Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and set them in a segment of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Difference Between Marketing Automation & Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the business; a week later they could receive a discount deal for a number of your goods or services; 3 months after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create a user journey that may be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Difference Between Marketing Automation & Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (where the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Difference Between Marketing Automation & Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website they finished a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can do on the automation aspect is remarkable. I am optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe that you can connect it in with a built in CRM tool (more about this in a minute ). Difference Between Marketing Automation & Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it’s accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is better for verifying the people subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Difference Between Marketing Automation & Email Marketing Software
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Difference Between Marketing Automation & Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – that functionality is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on how many emails you send per month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Difference Between Marketing Automation & Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying for one or two years of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Difference Between Marketing Automation & Email Marketing Software