Description of Getresponse Did You Get Response
Getresponse is primarily an email marketing program Which Allows you to: Did You Get Response
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very frequently (a good thing) but once I’ve I have discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I have not had to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to who you get on the day. Did You Get Response
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and set them in a section of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action on your emails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your readers and see in which they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and then edit it before you’re happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be created in this area. Did You Get Response
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the company; a week later they could get a discount offer for some of your products or services; three weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey that may be customised to the nth level.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Did You Get Response
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Did You Get Response
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I was intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is currently no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can do on the automation aspect is remarkable. I am hopeful that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can connect it in with a built in CRM tool (more about this in a minute ). Did You Get Response
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it is accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the pages I need ). Did You Get Response
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Did You Get Response
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses onto your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send a month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users with a few records (but these do not offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Did You Get Response
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all round’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Did You Get Response