Primary Capabilities Desktop Autoresponder
Aweber provides you with the Following key features:
the ability to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third-party apps Desktop Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get service – relevant phone number and email details may be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of coding your own too. Desktop Autoresponder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I believe there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the data you’re importing. If your list is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Desktop Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably should appear at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you believe you are likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (that you can then use to drill down to specifics). Desktop Autoresponder
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. There are over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising option for a great deal of programs ), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list containing a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an Perfect world you’d only be Able to choose the relevant segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You would have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to an actual person being on a real telephone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of using it: Desktop Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than several similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, with the choice to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It comes with a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you have a small email database, several of these competing products are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined above, but they limit the number of e-newsletters which you can send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Desktop Autoresponder