Description of Getresponse Database Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Database Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer these two stations – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I’ve I have discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the comments I have from our readers will indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to who you get daily. Database Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Database Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message in the company; a week after they can get a discount deal for a number of your products or services; 3 weeks later they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished trades / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual journey that can be customised to the nth degree.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and up. Database Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Database Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form ;
you can then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you consider you could link it in with a built-in CRM tool (more about that in a moment). Database Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the company’s term for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I need ). Database Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
One place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Database Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that functionality isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses onto your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on the number of emails you send per month too. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Database Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Database Email Marketing Software