Description of Getresponse Crm Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Crm Email Marketing Software
Import and host a mailing list and catch data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to that you get daily. Crm Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and put them in a section of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your readers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point to get a template and edit it before you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Crm Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message in the business; a week later they can receive a discount offer for some of your goods or services; 3 weeks later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth degree.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Crm Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. Crm Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and based on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in with a built in CRM tool (more on this in a minute ). Crm Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to take the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not struck on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A double opt-in process is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list comprising just email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I want). Crm Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful instrument – it’s just that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Crm Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, you might discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on the number of emails you send a month too. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer free account for users with a small number of documents (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Crm Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that delivers this’all round’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Crm Email Marketing Software